It’s time for the industry to step on the gas
“If I go back five years in time, I was thinking about digitalization as the revolution. It was happening so fast and it was so disruptive,” she reflects. “Now, when I look at industrial digitalization, I think of it as an evolution. We are learning, evaluating and moving steadily forward.”
These days, Moraeus Hanssen is able to take the birds-eye view. She sees enormous potential for oil and gas to come together and agree on a common platform and a standard way of collecting, extracting and sharing data. She says, “The industry is still too protectionist.”
Her parents’ advice to “not waste time” rings especially true for energy leaders today. They face a challenge to stay relevant and be part of the energy transition, according to Moraeus Hanssen.
“The lights for oil and gas won’t turn off tomorrow,” she says, “but you need to be prepared for the challenge ahead.”
The potential is obvious
Moraeus Hanssen predicts that oil & gas will move into becoming broad energy businesses, where renewables become a bigger slice of the pie.
“My best advice is to get going, because it’s more complicated than you think,” she says. “When looking at it from the outside, it can be difficult to understand how you embrace transformation in your own company. But that shouldn’t scare you. You just need to start working to find ways to use the data.”
She lights up when talking about all the ways digitalization can improve operations. “Predictive maintenance, remote work, improved safety, reduced carbon footprint,” she says, just to name a few. The potential is obvious, she says, and believes that the right tools and industry cohesion are the only way to realize the full effects.
Technology is driving big change in the oil and gas industry, and with it, both opportunities and challenges are continually emerging.
“We cannot do this separately. We need a common platform, and we need to come together to find new ways to change. It’s time to get going.”