The future depends on making data do more for our ocean
Saving the ocean is not a task for one company alone
REV Ocean knows that the only way to realize their vision and create change is through partnerships. They work with partners from academia, the private sector, and the government, to find and implement more sustainable solutions.
“We combine companies, capabilities, skills and ways of thinking and magic happens,” adds Jensen.
A self-described eternal optimist, Jensen is a strong believer that even the most difficult situations can be turned around. She experienced big wins during her time at WWF. Together, they reduced illegal cod fishing in the Barents Sea by 80%, influenced the Norwegian pension fund to divest from coal, secured Marine Stewardship Council (MSC) certification for 75% of Norwegian fisheries, protected critical marine habitats, and even witnessed the return of tuna to the Norwegian coast after a half-century absence.
“We are now at a point in time when capital and the dominant industry players are all moving in a greener direction,” says Jensen. “The motivation is there, along with the technology. Big things are happening.”
The future depends on it
Making the ocean healthy again is not a short-term goal, Jensen acknowledges. To fulfill this mission, a long-term perspective is required. Many businesses rely on the ocean for their existence, and if it is polluted and full of plastic, it can be difficult to derive any profit from it.
“By putting data and technology to good use, and collaborating across the ocean industries, we are able to innovate and create the solutions necessary to sustain the ocean-related industries and, more importantly, save ocean life.”
For Jensen, this mission is personal, and forty-some years in the making. It’s about using data to save the place that she loves most, to ensure that the ocean can go on inspiring and sustaining generations to come.
All images courtesy of Nina Jensen and REV Ocean.